A 1% Net Price realization can drive, on average, an 11% improvement in Operating Profits, making Pricing the most critical business lever.

To achieve this, robust Margin Analytics & Optimization capabilities are essential.

These capabilities help control price discounts, reduce variability in margin profiles, and empower sales teams with rapid pricing insights. Using open-source tools like R and Python, along with self-serve BI tools like Tableau and Power BI, organizations can build a best-in-class Margin Analytics platform efficiently.

Discover how to build a B2B Margin Analytics & Optimization platform in Tableau, addressing key pricing and discounting challenges. Learn to identify Gross Profit drivers, coach your Sales team, and optimize discount strategies to boost Net Sales and profitability. Watch now for actionable insights and practical solutions.

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Discover our specialized corporate training programs in Advanced Revenue Growth Analytics, designed to fill the practical skill gaps in Revenue Growth Analytics (RGA) that many companies face.

It's the perfect opportunity to empower your commercial and analytics/data science teams with hands-on, real-world skills that immediately impact your bottom line.

This case study explores how a prominent med-tech company revolutionized its margin management by developing an in-house Dynamic B2B Margin Analytics Platform. Faced with challenges such as limited visibility into pricing and margin drivers and inconsistent discounting practices, the company recognized the need for advanced pricing analytics capabilities. Partnering with Revology Analytics, they embarked on a strategic journey to enhance their pricing analytical acumen, aiming to improve net price realization and address revenue leakages. The case details the transformative impact of this initiative, demonstrating the effectiveness of co-creating an in-sourced solution with internal stakeholders, using an existing tech stack like Tableau for powerful visualization and scenario analysis capabilities.

In this case study, we delve into the strategic implementation of dynamic pricing by a Fortune 500 specialty retailer, aiming to enhance market share and profitability in their brick-and-mortar (B&M) channel. Despite the success of dynamic pricing in their e-commerce channel, the retailer faced unique challenges in translating this strategy to their physical stores, constituting 90% of their sales. The initiative encountered skepticism and logistical hurdles in frequently changing price tags. In partnership with Revology Analytics, the retailer overcame these challenges through a practical, simple-to-understand dynamic pricing solution, resulting in increased gross margins, fast and cost-effective implementation, and successful stakeholder engagement in their dynamic pricing journey.

Learn how a leading North American consumer durables distributor improved liquidity and profitability with Revology Analytics' Markdown Price Optimization solution. Discover how the solution increased Gross Profit by 5% annually, enhanced inventory liquidity by 30%, and saved significant labor hours for pricing and sales teams. Explore the benefits of advanced inventory management for sustained growth and financial stability.

Why Price Realization Matters: Key Findings from our Inaugural Revenue Growth Analytics Survey.

A company's ability to consistently measure and manage its Net Price Realization is a crucial, yet often overlooked, element of a robust Profit Growth Strategy.

Price Realization - the difference between your List Price and Actual Price (after discounts, rebates, and other incentives/concessions) impacts your bottom line in a significant way.

Over 125 commercial leaders have taken our Revenue Growth Analytics Maturity Quiz, which measured maturity/competency scores across three major areas:

1) Margin Analytics & Optimization

2) Promotion Effectiveness & Optimization

3) Sales & Customer Growth Analytics

The first question in the "Margin Analytics & Optimization" section asked respondents, "How frequently is pricing performance (net price realization) measured and reported to company leaders?".

Discover how Revology Analytics collaborated with a leading med-tech company to develop a dynamic Margin Analytics platform to enhance pricing and discounting capabilities and promote a stronger margin management discipline.

This case study illustrates the effectiveness of our Outcome-Based Analytics framework combined with targeted Revenue Growth Analytics expertise. Our highly collaborative approach involving internal Core Teams and Sales Team power users ensured the co-creation and sustainable adoption of the Margin Analytics and Optimization capability.

Read more about our detailed approach, with examples of a B2B Marging Analytics dashboard built using simulated data.

This week, I wanted to show you another simple yet effective revenue analytics technique to steer sales behavior in the right direction and drive Gross Profits. Part 2: Discount Curve Analysis

Analytical fire drills and knee-jerk pricing actions are becoming increasingly common in the consumer goods industry. With intense competition and ever-changing customer needs, companies must be agile enough to rapidly adjust their strategies to remain competitive and deliver relative value to their consumers.

By creating a dynamic integrated performance deep dive, CPGs can identify specific areas of improvement to maximize efficiency while delivering high-quality products at competitive prices — all of which will help them stay ahead of the competition in today's market.

In the below quick guide, we'll explore the steps needed to build a reproducible and highly actionable (and impactful) performance deep dive that can help CPGs address Revenue performance shortfalls.

Below are my top Revenue Growth Analytics quick wins that Distributors should implement (or right-size) to boost gross profits $ by 5-20% and increase liquidity.

Part 1: Using Gross Margin % vs. Net Sales Customer Matrix to segment customers into actionable Sales & Pricing performance clusters.

Most mid-market companies are still stuck with basic reports and ad-hoc Pricing & Profitability analyses that take several weeks, offer little actionable insights, and are not reproducible. There is also a widespread misconception that it takes heavy upfront investment (both time and money) to build Margin Analytics & Optimization platforms that can truly transform an organization's Pricing discipline and customer & product analytics rigor.

Regardless of your company's growth stage, it is paramount that you have an easy-to-use and actionable Margin Analytics platform that provides rapid descriptive (what happened), diagnostic (what caused it), and predictive (what will be the impact) analytics capabilities.

A brief example of how visual analytics using Sales & Pricing metrics can be powerful in driving real, measurable change for your company.