Boost Revenue and Optimize Profitability: Advanced Pricing Analytics and Strategy Solutions for Your Business

Pricing Strategy Development: Creating comprehensive pricing strategies that align with your business goals. This includes setting pricing objectives, defining pricing and discounting tactics, and developing a pricing segmentation and governance framework to ensure consistent execution and continuous improvement.

Pricing Governance and Policy Formulation: Establishing pricing policies and governance frameworks that standardize pricing decisions across the organization, ensuring compliance and reducing price variability.

Organizational Capability Building: Developing internal capabilities through training and workshops to empower your teams with the skills and knowledge necessary for effective pricing and revenue management.

Pricing Technology Implementation: Assisting in the selection, implementation, and integration of advanced pricing software and tools that support data-driven pricing decisions and enhance pricing processes.

Descriptive and Diagnostic Pricing Analytics Platform Development: Designing customizable and robust pricing analytics platforms using Power BI, Tableau, or custom web applications. These platforms provide functional leaders with critical insights that drive business and customer success. Our tailored data visualization solutions encompass various areas within Pricing, Promotions, Sales, and Marketing, allowing for dynamic and interactive data storytelling.

Price Waterfall and Profit Leakage Analysis: Pinpointing significant opportunities in your transactional pricing, helping your Pricing and Sales teams recapture lost profits, and putting more money in your pockets.

Growth Decomposition (Rate-Mix Analysis) and Optimization: Systematically decomposing the critical drivers of your Revenue and Gross Profit performance into Pricing, Cost, Unit Volume, and Sales Mix drivers, and helping your Sales teams to refocus their efforts on the right products, customers, or geographies and your Pricing teams to course-correct adverse pricing actions.

Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure rebate programs into pay-for-performance agreements.

Price Elasticity Modeling: Using customized statistical modeling or more advanced machine learning algorithms to help you understand the Unit Volume and Profit impact of your regular (List Price) and promotional price changes and those of your competitors. Understand price sensitivity by product for your Distributors, Retailers, and Consumers.

Dynamic Scenario Analyses: Machine Learning-enabled Volume, Revenue, and Profit scenario analyses built into your Power BI, Tableau, or custom web platform environment for easy consumption and action by your Pricing and Sales teams.

Pricing Markdown Optimization: Customized solution to manage your clearance discounting strategy to balance the need for increased liquidity and incremental profit while delivering clear Markdown Pricing Guidelines to your Pricing and Sales teams.

Dynamic Pricing Capabilities: Saving you thousands of working hours annually on intelligent price analytics & execution for the long tail of your product assortment, tailored to the customer’s profile and market characteristics.

Competitive Pricing Intelligence and Lead/Follow Analyses: Helping your Pricing and Sales teams better understand your industry price position and anticipate competitor price moves.

Pricing Sentiment Analysis: Using Natural Language Processing to help you understand what product reviews, customer service interactions, and social media chatter say about your customer price perception.

Perceived Price-Value Mapping: Compared to anchor brands, monitoring your relative price and value position in the marketplace helps you evaluate potential price or product changes to drive market share.

Conjoint Analysis / Gabor Granger / Van Westendorp Studies: Helping your Pricing and Product teams facilitate popular customer research methods to understand pricing and feature trade-offs for new products and to complement machine learning-based price sensitivity models.

Trade Promotion Effectiveness (TPE) Capabilities: Providing micro- and macro-level Promotional ROIs to your Sales, Pricing, Marketing, and Category Management teams. Our TPE solutions are customized to your business, leverage harmonized internal and external/syndicated data, and are built into your Power BI, Tableau, or custom web platform environment for easy consumption and action.

Industry Margin Pool Analysis: Providing insights on the winners and losers of your industry’s value chain, helping your Pricing and Sales teams negotiate better terms or restructure Promotion & Rebate programs into pay-for-performance agreements.

Trade Promotion Optimization (TPO) Capabilities: Providing you with ML-enabled simulation capabilities to predict the impact of price discounts and promotional events, including in-store merchandising support, time, and place of execution. Promotional Optimization capabilities help you generate account-specific promotional calendars that maximize a specific volume, share, or profit growth objective.

TPX Vendor Assessment and Selection: The Consumer Products and Manufacturing industries have many capable software vendors specializing in industry-specific TPX (Trade Promotion Management, Effectiveness, and Optimization) solutions. For firms seeking enterprise-grade TPX software, Revology Analytics can manage the requirements analysis and gathering and the TPX vendor assessment and selection process to ensure optimal results.