Commercial Analytics Transformation

Commercial Analytics Solution for the Modern CFO, Chief Transformation, and Strategy Officers

The Problem

To drive revenue growth and enhance sales productivity in a global market, chief transformation and strategy officers and CFOs analyze various data points on crucial metrics such as sales trends, profit margins, market share, and pricing power.

Manually analyzing each metric in isolation on random Excel sheets and ad-hoc analytics processes from various subsidiaries is time-consuming and resource-intensive. This is especially true for companies that have grown inorganically and invested little in their data and analytics infrastructure.

Companies are also left behind by competitors who embrace automation and modern technologies to optimize their commercial analytics efforts. Thankfully, our commercial analytics solution creates a single source of truth, which CFOs and other domain executives can leverage to substantially augment their decision-making process and spur global transformation.


The Solution

Our commercial analytics transformation capabilities make these solutions come to life for CFOs, chief transformation, and strategy officers:

  • Data Automation: Streamline global data collection and processing from various systems and subsidiaries.

  • Insights Automation: Use tools like Tableau and Power BI to provide scalable analytics for your commercial teams so they can win more, drive customer share of wallet, or save costs.

  • Automated Financial Reporting and Forecasting: Enhance financial visibility and predictability.

  • Automated Sales Reporting: Track and analyze sales data efficiently, integrating shipment, consumption, and sell-out data where applicable. 

  • Automated KPI Reporting: Monitor key performance indicators automatically.

These solutions eliminate manual reporting and time-consuming, ad-hoc analysis. They also enable companies to rectify global data quality issues seamlessly.    


The Outcome

The different solutions powered by Revology's commercial analytics solution serve as purpose-built data hubs for domain-specific functions in Sales, Finance, Supply Chain, and others.

Each data hub produces granular data to facilitate specialized revenue growth analytics, leading to commercial excellence in each department. Commercial analytics gives CFOs and transformation officers domain-specific performance insights to help them make strategic decisions that boost sales productivity, cost savings, revenue mix, and operational efficiency.


The Revology Edge

Our commercial analytics solution helps CFOs and transformation officers make sense of their commercial data and start capitalizing on insights at scale. It allows companies to automate critical growth analytics processes like Sales and Financial KPI reporting and empowers CFOs to derive insights from data automatically.

To thrive in a competitive B2B or B2C global market, executives must adopt an insights-driven culture of excellence to achieve continuous improvement and one-up competitors.

Contact us today for a customized solution and experience the Revology edge ➤.

LET’S WORK TOGETHER.

  • +10-15% EBITDA growth relative to Competition

  • +2-10% Sales Productivity Increase

  • +5-20% Marketing ROI Increase

  • We engaged with Revology Analytics to establish a foundation for our RGM capabilities focusing on an initial diagnostic engagement and on-demand RGM & Sales Growth analytics - mainly trade promotional optimization, promotional compliance, pricing implementation, and top-line opportunities like white space/new distribution. To date, they have helped the organization become a more oriented revenue growth management organization with more rigor, analytics, and, more importantly, providing valuable real experience on implementing with our customers. I recommend Revology Analytics whether you are starting your RGM journey or need a partner consultant for a specific on-demand project. The projects that Revology has delivered to us would help the organization to deliver 2023 Targets.

    Alberto Perez - Director of Finance, Nestle USA

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We Will Find an Answer to Your Questions

Where can we identify key opportunities to integrate data and insights automation to empower CFOs and Chief Strategy/Transformation Officers in making more informed decisions?

What are the primary challenges in our current data management and analytics strategies where artificial intelligence could offer significant enhancements, and how can we implement these solutions?

How can we develop a streamlined process for consolidating disparate data into a global data warehouse to establish a reliable single source of truth for strategic commercial decision-making?

What steps should we take to implement scalable, automated reporting and forecasting solutions that effectively improve sales productivity, financial performance, and market responsiveness?

Learn About our Commercial Analytics Transformation Advisory Services

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Examples of Prior Deliverables

  • Global Data Warehouse Development for a Fortune 1000 Manufacturer: Established a streamlined, unified data repository that consolidated data from various international subsidiaries, creating a single source of truth for strategic decision-making across the company.

  • Automated Financial Forecasting System for a Consumer Durables Distributor: Implemented scalable, AI/ML-enabled forecasting tools that enhanced financial visibility and predictability, significantly improving the company’s budgeting and financial planning processes.

  • KPI Reporting Automation for a Multinational Chemical Firm: Developed and deployed a system to automatically track and report on key performance indicators, reducing manual effort and providing real-time insights to executive decision-makers.

  • Custom Reporting and Analytics Dashboard for a B2B Sales Organization: Designed and deployed a custom analytics dashboard that provided sales executives and their teams with insights into customer behavior, revenue trends, and operational efficiency, leading to informed strategic decisions and insights-driven sales.

  • Customer-facing Market & Pricing Intelligence SaaS solution for leading durable goods wholesalers that drove greater Customer stickiness and aided in developing Consultative selling capabilities.

  • Pricing Excellence Analytics Platform for Sales, Finance and Revenue Management teams for a global med-tech company to drive more innovative Pricing and Discounting decisions.

  • Margin Analytics Dashboard for a private Food & Beverage CPG with harmonized shipment and syndicated sellout data that empowered the Sales Org with critical sales, pricing, and margin insights for their Customers.

  • Assortment & Profit Optimization Tool for a Tire Retailer: Created a user-friendly platform for ~2,500 end users (small, regional tire retailers), integrating transactional and market data to optimize pricing, product mix, and overall profitability.

  • Monitoring Emerging Social Topics for a Marketing Agency: Implemented real-time NLP systems to detect early-stage Twitter trends, enabling proactive campaign strategy and content creation.


Discover How Companies Succeed Through Our Insight-Driven Case Studies


Key Tools Powering Our
Commercial Analytics Transformation Solutions


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