When a key customer threatens to leave over price, the immediate instinct is to offer a discount to save the deal. However, this reactive approach is a trap that devalues your offering and fails to fix the real root causes, which are often a series of unaddressed service and operational failures. Learn a strategic framework to diagnose the true source of dissatisfaction and negotiate a solution that strengthens the partnership while protecting your profitability.

For B2B firms in industries like wholesale, distribution, and manufacturing, the idea that AI in pricing is a magic black box can quickly become an investment sinkhole and a strategic dead end. Before thinking about AI, you must confront the two beasts that kill nearly every pricing initiative: Cross-Functional Chaos and The Profitability Mirage. Fancy algorithms do not drive pricing success—getting the basics right is.

B2B customer churn can silently cripple growth, but many companies overlook its impact and fail to predict it effectively. This blog reveals how embracing proactive, data-driven strategies, especially through Pricing & Revenue Growth Management (RGM), can transform your approach from reactive damage control to strategic, profitable retention. Discover how advanced analytics can help you identify churn risks, optimize pricing, and unlock hidden growth opportunities, safeguarding your P&L and empowering your sales teams.

Mid-market CPGs are struggling to make profitable decisions due to data scattered across disparate internal and external systems. This fragmentation leads to significant margin erosion, reactive strategies, and a costly dependency on rigid, turnkey analytics solutions that fail to provide a complete picture. By embracing an integrated and owned Pricing & RGM Navigator, companies can unify their data, unlock predictive insights, and build true organizational capability. This empowers teams to move from reactive "fire drills" to a proactive, commanding position in the market.

Walmart's recent announcement of price hikes due to tariffs serves as a stark reality check, confirming that American consumers will ultimately bear these costs. This isn't just about Walmart; it signals a broader economic shift impacting shoppers and presenting significant challenges for CPG companies. This article delves into why these price increases are happening and outlines crucial strategies for CPGs to navigate this turbulent environment.

That sinking feeling when sales asks for another discount or competitors drag you into a price war isn't just anxiety; it's often a sign of weak pricing power. This reactive negotiating, often driven by the lack of a quantified walk-away position, bleeds profits and erodes margins. Discover how defining your Best Alternative to a Negotiated Agreement (BATNA) can anchor your pricing, stop margin leakage, and empower you to secure better deals.

Spotify recently implemented its second major round of price hikes in under two years, significantly increasing rates in Benelux countries and signaling further rises across Europe and Latin America.

This aggressive pricing strategy follows Spotify's first full-year operating profit in 2024, indicating a strategic shift from subscriber growth to boosting ARPU and profitability. The company is employing a "ladder pricing" approach, testing price elasticity in smaller markets before wider rollouts to manage churn and investor expectations. However, this creates widening price gaps with competitors, forcing Spotify to increasingly rely on its unique value proposition and bundled offerings like the planned "Music Pro" add-on.

Distributors often overlook the potent value locked within their operational data, focusing primarily on logistics and price competition. By transforming this digital footprint into actionable insights and value-added customer solutions, you can unlock significant new revenue streams.

This strategic approach not only boosts profitability with higher margins but also builds lasting customer loyalty. Discover how leading distributors are monetizing their data to create more resilient, future-proof business models grounded in predictable revenue.

Facing intense margin pressure from volatile costs, traditional static pricing is proving inadequate for B2B wholesale and distribution firms, often leaving an 8-11% profit lift unrealized from even minor price optimizations.

Relying on outdated annual lists or simple cost-plus models prevents effective reaction to real-time market shifts and specific customer sensitivities. This article explores how implementing AI-powered dynamic pricing strategies provides the crucial agility needed to optimize margins, navigate complexity, and build sustainable profitability.

Tariffs have evolved from a temporary inconvenience to a persistent driver of costs, forcing mid-market manufacturers and distributors to rethink their pricing playbook.

By leveraging elasticity-based Revenue Growth Management, leaders can defend margins and even capture new market share in turbulent environments. Revify Analytics’ RGMaaS platform delivers these advanced capabilities in a matter of weeks, transforming reactive cost-plus strategies into proactive, data-driven wins

Rising tariffs create significant financial pressure, demanding proactive and strategic pricing adjustments. Companies must move beyond simple cost-plus models to deeply analyze their entire value chain, identifying hidden tariff-related costs and supply chain vulnerabilities. This involves understanding direct and indirect cost increases, assessing competitor reactions, and recognizing how currency fluctuations exacerbate the impact.

A "one-size-fits-all" pricing response is inadequate; a nuanced approach is crucial, based on the specific "pricing game" a company plays (Cost, Uniform, Power, or Custom). It involes differientiating between products, presenting different strategies for each game. This framework lets companies anticipate how tariffs will impact their specific market and creates catered strategies. By using analysis and scenario modeling, companies can protect margins while delivering value.

Mid-market CPG brands are grappling with margin pressures, ineffective promotions, and fragmented data that hinder profitable growth. Without a structured approach to Pricing & Revenue Growth Management (RGM), many rely on outdated tools and reactive strategies, leading to revenue leakage and missed opportunities.

The Revology CPG Resource Library provides curated insights, frameworks, and advanced analytics tools to help brands optimize pricing, improve trade spend efficiency, and drive sustainable profitability—empowering teams to take control of their RGM strategy with data-driven decision-making.

Uncover how manufacturers can strengthen their margins and boost incremental volumes by bringing advanced pricing and Revenue Growth Management (RGM) analytics in-house—bypassing the steep costs of one-size-fits-all software. It outlines a clear process—spanning data integration, advanced modeling, and user-friendly dashboards—to unify commercial teams around real-time, actionable insights. Through real-world case studies, the piece demonstrates how a well-designed in-house RGM capability can yield measurable profit gains and sustain competitive advantage in today’s fast-paced market.

Pricing decisions are often swayed by the "HiPPO" effect—Highest Paid Person's Opinion—resulting in gut-based calls rather than data-driven strategies. High-profile examples, like Sam Altman's $200 ChatGPT Pro subscription and Elon Musk's $8 Twitter checkmark, illustrate the risks of ignoring robust pricing frameworks. To maximize profitability, companies must treat pricing as a strategic function supported by data, governance, and cross-functional collaboration.

Pricing in retail isn’t just about numbers anymore—it’s about staying ahead in a fast-changing market. With the right tools and strategies, like AI-powered insights and dynamic pricing, retailers can move beyond guesswork to confidently grow profits and win customer loyalty. At Revology Analytics, we help you turn pricing into your secret weapon for growth.

Unlock the true potential of your SaaS business with data-driven pricing strategies that boost profits and customer satisfaction. In this article, we explore why outdated pricing models erode profit margins, increase churn, and weaken market positioning—and how advanced analytics can transform your pricing into a powerful growth engine. Discover actionable insights to align pricing with customer value, reduce churn, and gain a competitive edge in today’s fast-paced SaaS market.

Marketing Mix Modeling (MMM) is making a powerful comeback as the ultimate tool for smarter growth. In an era where over 60% of companies struggle to measure marketing ROI, MMM provides clarity, enabling businesses to analyze the incremental impact of every marketing channel. With its privacy-first approach and reliance on aggregated data, MMM is transforming how mid-market companies optimize budgets and drive sustainable profitability.

Unlike outdated attribution models, MMM goes beyond tracking to deliver actionable insights that align marketing, pricing, and sales strategies under a unified Revenue Growth Management framework. It doesn’t just measure past performance; it identifies the next high-impact opportunity, turning marketing from an expense into a strategic growth engine. Learn how this analytics revolution can empower your organization to unlock measurable growth with our latest article.

Pricing isn’t just a business function; it’s a strategic powerhouse. Research shows that even a 1% improvement in pricing can boost operating profits by 11%. Yet, most mid-market companies struggle with inconsistent strategies, market fluctuations, and discount variability. The future lies in elevating Pricing Analysts into Revenue Management Analysts—strategic professionals who leverage advanced analytics to drive holistic growth and profitability.

Achieving sustainable revenue growth means moving beyond traditional approaches and embracing advanced analytics, AI, and machine learning. These tools empower businesses to refine pricing, boost sales effectiveness, and make promotions more impactful—all in alignment with their strategic goals.

By embedding a culture of analytics within their organization, companies not only harness data-driven insights to make informed decisions but also foster agility, positioning themselves as proactive market leaders who drive profitability and stay ahead of shifting customer demands.

As market pressures intensify, distributors are increasingly challenged to maintain profitable growth. Traditional strategies often fall short in today’s volatile landscape, leaving many distributors grappling with price realization gaps, customer churn, and missed cross-selling opportunities.

This whitepaper explores how AI/ML-enabled Revenue Growth Management (RGM) strategies can address these issues, providing a comprehensive guide to leveraging advanced analytics for sustainable growth. With actionable insights into dynamic pricing, customer retention, and data integration, this resource empowers distribution leaders to navigate complex growth obstacles and build resilient, data-driven strategies for the future.