Sales and Marketing Enablement

Unlock Sales and Marketing Potential with AI/ML-Powered Analytics Solutions

The Problem

Sales and marketing leaders often struggle to reach sales goals and achieve marketing ROI targets because they lack a clear understanding of their customers' value drivers and pain points.

The data is there, but converting it into actionable insights is an uphill battle. The lack of usable customer analytics makes marketing optimization and sales optimization difficult, limiting the commercial team's ability to mitigate customer churn, increase upsells and cross-sells and boost win rates.


The Solution

Revology Analytics offers AI/ML-driven solutions that drive marketing and sales productivity. We leverage our expertise in customer analytics, segmentation, and marketing mix modeling to understand the customer better and help create customized strategies to address customer needs and unique pain points in each segment.

Our approach harnesses machine learning to evaluate marketing effectiveness and predict customer purchase behavior to improve sales and marketing ROI.


The Outcome

By leveraging marketing and sales insights from client and 3rd party data, we enable impactful solutions to their marketing and sales challenges, whether building Marketing Mix Models, Insights Tools for the Sales teams, or sophisticated customer lookalike models for better targeting.

Our automated insights capabilities put the key performance indicators of our client's marketing and sales campaigns at their fingertips, empowering them to make informed business decisions. The results speak for themselves: Our clients have reported substantial increases of 5% to 10% in gross profit and impressive improvements of 5% to 20% in marketing ROI.


The Revology Edge

Steering clear of generic, cumbersome, and expensive analytics products, our philosophy is to work with your Sales, Marketing, Data, and IT teams during the critical development and implementation phases.

We deliver bespoke, intuitive AI/ML-powered Sales & Marketing Enablement solutions readily adaptable to your business needs. Our typical engagement timeline is a focused 3 to 4 months, ensuring timely and practical integration.

Let's start a conversation today ➤.

LET’S WORK TOGETHER.

Insight to Outcome: Transformative Analytics for Peak Sales & Marketing Performance.

  • +10-15% EBITDA growth relative to Competition

  • +2-10% Sales Productivity Increase

  • +5-20% Marketing ROI Increase

  • We engaged with Revology Analytics to establish a foundation for our RGM capabilities focusing on an initial diagnostic engagement and on-demand RGM & Sales Growth analytics - mainly trade promotional optimization, promotional compliance, pricing implementation, and top-line opportunities like white space/new distribution. To date, they have helped the organization become a more oriented revenue growth management organization with more rigor, analytics, and, more importantly, providing valuable real experience on implementing with our customers. I recommend Revology Analytics whether you are starting your RGM journey or need a partner consultant for a specific on-demand project. The projects that Revology has delivered to us would help the organization to deliver 2023 Targets.

    Alberto Perez - Director of Finance, Nestle USA

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We Will Find an Answer to Your Questions

Where are my most significant retention, upsell, and cross-sell opportunities to drive sales growth?

What is the ROI of my marketing spend, and how can I optimize my marketing mix?

How can I leverage my data assets to drive incremental value for my sales teams and customers, including shortening sales cycles and increasing win rates?
How can I ensure my sales and marketing strategies are continuously optimized for performance?

How can I enhance my customer experience and engagement throughout the customer journey?

Learn About Our Sales & Marketing Enablement Advisory Services

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Example of our Sales & Marketing Enablement AI in Action

Examples of Prior Deliverables

  • Customer-facing Assortment and Profit Optimization SaaS solution for leading durable goods wholesaler using transactional and customer data that increased Customer profitability and drove Customer Share of Wallet.

  • Customer Segmentation model for SaaS Corporate Startup using transactional data, demographic and psychographic information, and Call Center data that streamlined and improved GTM strategy.

  • C-store Assortment Optimization tool for private CPG's Sales Team, used to drive company Share of Wallet through Insights-Based Selling.

  • Sales Territory realignment & optimization for SaaS Corporate Startup using transactional, CRM, and competitive data that increased Business Development Manager productivity and reduced travel times.

  • Dealer Churn and Upsell modeling for a specialty Finance company to help prioritize Customer outreach efforts for the Sales organization, leading to greater Sales Productivity and Revenues.

  • Marketing Mix Modeling for private Food & Beverage company to understand marketing medium and campaign level ROIs that led to following fiscal period marketing budget and mix allocation adjustments for higher Marketing spend returns.

  • Customer-facing Market & Pricing Intelligence SaaS solution for leading durable goods wholesalers that drove greater Customer stickiness and aided in developing Consultative selling capabilities.

  • Augmented RGM capabilities for ~ $1B Food & Beverage CPG through on-demand RGM and Sales Growth Analytics capabilities, focusing on promotion effectiveness & optimization, strategic price increases, and white space opportunities for top-line growth.

  • Sales & Marketing Knowledge Graph for ~$100MM B2C enterprise to visualize customer journeys, optimize marketing interactions and increase marketing ROI.

  • Sales Enablement Roadmap for a Startup: Developed a product-implementation plan leveraging knowledge graphs and ML for hyper-personalized sales recommendations.

  • Offline-Policy Evaluation for Cost-Effective Personalization: Implemented frameworks to fine-tune personalization strategies without constant live experimentation, minimizing customer disruption.

  • Knowledge Graph for Customer Journey & Browsing Paths (Fortune 100 Retailer): Mapped user clickstream behaviors, improving product recommendations, on-site search relevance, and conversion rates.

  • Product Compatibility Engine for a Major Retailer: Built a hybrid rules-based and machine learning inference system to evaluate product compatibility across large online assortments.

  • Cross-Selling Recommendations for a Fastener Manufacturer: Developed a recommendations engine supporting field sales reps, resulting in significantly increased attachment rates for related products.

  • Lookalike Audience Modeling for a Leading Nonprofit: Leveraged demographic, psychographic, and transactional data to expand donor or customer acquisition through high-probability “lookalikes.”

  • Uplift Analysis Using Causal Inference: Identified customer segments most responsive to marketing or sales actions, driving more cost-efficient campaign targeting.

  • Unified Voice of Customer: Multi-Channel NLP Pipeline: Deployed a consolidated sentiment-analysis dashboard to track customer feedback across social media, call centers, surveys, and online reviews.

  • Marketing Mix Modeling for a Thrift Retailer / Nonprofit: Measured and optimized media and campaign-level ROIs for a multi-channel nonprofit, refining budget allocations for higher returns.


Discover How Companies Succeed Through Our Insight-Driven Case Studies


Key Tools Powering our Sales and Marketing Enablement Solutions


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