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Dynamic Pricing for B2B: Real‑Time Strategies to Optimize Wholesale and Distribution Margins
Facing intense margin pressure from volatile costs, traditional static pricing is proving inadequate for B2B wholesale and distribution firms, often leaving an 8-11% profit lift unrealized from even minor price optimizations.
Relying on outdated annual lists or simple cost-plus models prevents effective reaction to real-time market shifts and specific customer sensitivities. This article explores how implementing AI-powered dynamic pricing strategies provides the crucial agility needed to optimize margins, navigate complexity, and build sustainable profitability.