
Revology Analytics Insider
Browse Contents Based on Category or Topic
Filter by Category
Filter by Topic/Tag
- AI
- AI Pricing
- AI in Business Analytics
- AI/ML
- AI/ML Distribution
- ARPU
- Analysis with Python
- Analysis with R
- Analysis with Tableau
- Analytics Leadership
- Attribution Modeling
- B2B Pricing
- BATNA
- Bayesian Modeling
- Budget Optimization
- Business Growth through Pricing
- CPG
- CPG Pricing
- CRM Data Analysis
- Commercial Analytics Transformation
- Competitive Analysis
- Competitive Pricing
- Consumer Durables
- Consumer Products
- Cross-Sell Optimization
- Customer Analytics
- Customer Churn Modeling
- Customer Retention
- Customer Segmentation
- Data Monetization
- Data Visualization
- Data Warehouse
- Data-Driven Decision Making
- Data-driven Pricing
- Discount Management
- Distribution
- Distributor Data
- Durable Goods
- Dynamic Pricing
- Elasticity-Based Pricing Strategies
- Forecasting
- Growth Drivers Analysis
- HiPPO effect
- In-sourced Pricing
- Industrial Manufacturing
- Industry Margin Pools
- Integrated Analytics
- Inventory
- Inventory Waste
- Knowledge Graphs
Subscribe to Revology Analytics Insider
Want to stay abreast of the latest Revenue Growth Analytics thought leadership by Revology?
Revenue Growth Analytics and Sales: It's a Team Sport
Commercial Analytics in B2B environments is a team sport: you need to win the trust and credibility of the Sales Team to accelerate the impact of analytics and drive sustainable Pricing and Data ROI for your company.
Read this brief opinion piece on why listening to and collaborating with your Sales teams is not optional - it's essential.
The Importance of Knowing Your Price Elasticities
Why is it essential to understand the business impact of Price changes and Promotional investments, and what are the analytical approaches to estimating Price elasticities?
With continued data proliferation and the democratization of popular Machine Learning methods among the data analyst community, knowing your Price and Promotional elasticities at the Customer-Product level is fundamental to Finance, Sales, and Revenue management.
RA Quick Insights: Driving rapid pricing actions with transactional data visualizations
A brief example of how visual analytics using Sales & Pricing metrics can be powerful in driving real, measurable change for your company.
Is too much discounting preventing you from meeting profitability targets?
Price leakage is a big problem for most Manufacturers and Distributors and can have a considerable adverse effect on their Operating Profits. One of the big reasons price leakage occurs is not having an adequate Margin Analytics Platform deployed and used across the organization. This means no effective measurement systems track discounts and rebates versus guidelines or strategies.
In this brief guide, we will discuss how to build a robust in-house solution, leveraging standard technologies you are familiar with. Most executives in charge of Pricing/Margin are hesitant to go down the margin analytics platform path, thinking it will take years and $ millions to implement. We will show you how to achieve 80-90% potential value realization using simple techniques and analytical methods.
The Unproductivity Problem with Your Inventory
Unproductive inventory often accounts for 20-30% of wholesale businesses' merchandise. For many, it's just the cost of doing business. But it doesn't have to be that way. Unproductive inventory ties up your cash, erodes your profitability, and puts you at the risk of not meeting debt obligations for your asset-backed loans. Automated markdown pricing is one of the most effective ways to address this problem, and simple analytical solutions (no "ML and AI) can often yield significant benefits. Learn more below how.
I welcome your comments or similar experiences.
A Guide to Rate-Mix Modeling to Accelerate Margin Performance
Companies are in the business of making money, and most often they care about maximizing their Revenues, Gross profit or Operating income. One of the biggest challenges companies face is the ability to correctly and systematically diagnose and isolate the individual drivers of key business performance changes and build fast, surgical actions to increase profitability. This week I talk about the benefits of doing a proper price-cost-volume-mix analysis for your business, and get you started on building a production level application with analysis examples and explanations in Excel and R.
The Science (and Art) of Estimating Price Elasticities
Most of us are familiar with the term customer price sensitivity as an important concept especially for sales, marketing and revenue management teams. It helps us understand how price changes affect demand, profitability or market share of our products or services. This week, I will describe the most popular analytical methods that help you measure your product or service price elasticities, including a few simple and proven machine learning based approaches that your analytics or data science teams can easily do.