Teodora Matic, PHD

Sr. Data Scientist

Teodora is a Ph.D. researcher who focuses on applied statistics and machine learning. She began her career in market research, where she worked primarily on customer satisfaction, brand communication, product and brand optimization. In her role as a market researcher, Teodora used both traditional methods and newer technologies like eye tracking and facial recognition to collect precise data on consumer behavior and product interactions. This helped her to create more targeted and effective brand strategies.

Later, she transitioned to business intelligence and specialized in data visualization and reporting. Teodora uses tools such as Tableau, Python, and R to transform complex data sets into clear visual reports that aid in business decision-making. This helps provide clear insights into business metrics and strategies, supporting informed decisions.

Teodora has a Ph.D. in Applied Statistics from the University of Ljubljana, Slovenia, and a Master's degree in Research Psychology from the University of Belgrade, Serbia. She earned her Bachelor's degree in Psychology from the same university.